From market research to a CRM experimentation platform — the full cycle of moving a DTC store to subscriptions
Domestic and overseas pet-market research, customer-journey design, page improvements, content strategy, and a Cafe24-integrated CRM experimentation platform — a case where one team carried strategy and execution end to end.
- Client
- 9dogcat (cat subscription commerce)
- Period
- 2026
- Role
- Full cycle — from strategy through execution and platform build
16 slides
Market research
Before/after, 3 pages
Page improvements
9 categories
Cafe24 API integration
~$37
Monthly infrastructure cost
The Problem
- A single-purchase-centric store needed to shift toward recurring subscriptions
- The limits of the typical outsourcing model, where strategy (market analysis) and execution (pages, content, CRM) run in separate silos
Approach
- Strategy set through 16 research slides (domestic/overseas pet market, competitors, SWOT) → a Customer Journey Map → a subscription-conversion flowchart
- Before/after improvements to the hero, main, and subscription pages; a blog content-series strategy plus card-news production
- A Cafe24 API-integrated CRM experimentation platform: cohort setup → A/B messaging → KPI tracking (≈$37/month infrastructure)
Systems Built
| Module | Description |
|---|---|
| Market research & strategy | |
| CJM & flowchart | |
| Page before & after | |
| Content strategy & card news | |
| CRM experimentation platform |
Screens
Tech Stack
Next.jsTypeScriptPrismaPostgreSQLCafe24 APIAWS
